3D mascot design for parks and brandsWhat if your park had a character of its own?

A mascot turns a venue into a world of its own. We create it entirely in 3D, from the first sketch to the trademark filing pack.

3D mascot seen from the front, side and back

The reality

A park without a character is just a place. With a character, it becomes a story your visitors tell, photograph and take home with them. A mascot works for you on signage, on social media, in the shop and on interactive maps.

From sketch to 3D character, then to the final render

Bespoke design

From a blank page to a fully formed character

Every mascot grows out of your world: your region, your values, your audience. The character is modelled entirely in 3D, with front, side and back views.

You don't get a static drawing: you get a character that exists in three dimensions, ready to be turned, posed, animated and adapted.

The same mascot in several poses and settings

Variations

One character, a thousand situations

Your mascot sips hot chocolate in winter, goes hiking in summer, reads a guidebook by the fire. Every season and every campaign gets its own visual.

The 3D model makes every scene quick to produce, and the character stays exactly the same from one visual to the next.

Close-ups of the mascot's fur and knitted scarf

Studio quality

Detail worthy of an animated feature film

Fur, paw pads, knitted fabrics: every element is crafted to hold up in close-up. Your mascot works on a 4x3 metre billboard just as well as on a social media thumbnail.

That level of finish is what separates a character people love from a logo they forget.

The mascot in its setting, shown on a poster and a phone

A complete world

Beyond the mascot, a whole world

Secondary characters, backdrops, everyday scenes: we build the entire visual world of your venue, in one consistent style.

These elements feed your print and web materials, and can dress your Cartomapix interactive map, in the interface or in 3D within the map itself.

Mascot reference views and colour palette

Guidelines and protection

Complete character guidelines, right up to the filing pack

Official palette, reference dimensions, standardised views: your mascot comes with a document that keeps it consistent across all your suppliers.

The same document also forms the basis of the filing pack for your mascot or your trademark.

Every style

From realistic to cartoon, the style follows your audience.

A sporty mascot, a cuddly character for families, low poly for games, realistic for institutions: the art direction adapts to your audience.

  • The same character in cartoon, low poly and realistic styles

    Several styles to choose from

    We show you several interpretations of the same character before you decide.

  • The 3D character next to its proposed costume

    From character to costume

    The 3D model is the starting point for a costume mock-up, with the views and proportions a manufacturer needs.

The studio

A few characters fresh from our machines.

Scroll through, and tap an image to open it full screen.

Our method

From idea to character, in three stages

  1. The brief

    Your world, your audience, how you plan to use it. No need to have a character in mind: that's our job.

  2. Design

    Concept research, then 3D modelling of the chosen character. You approve every stage.

  3. Putting it to work

    Visuals, animations, guidelines, 3D files, filing pack: the deliverables are put together to suit your needs.

Frequently asked questions

What project owners ask us

What exactly do you deliver?

High-definition visuals, 3D animations, a PDF guidelines document and ready-to-use 3D files. We define the scope together, on a quote basis.

Can the mascot be built into our Cartomapix map?

Yes. It can dress the map's interface, or be placed directly in 3D within the map itself.

Can it become a costume for the park?

Yes. The 3D model is the starting point for a park costume mock-up, with the reference views and proportions a manufacturer needs.

Can you prepare a trademark filing pack?

Yes. The guidelines we deliver define the character precisely and provide the visual basis for a mascot or trademark filing.

Do you only work with theme parks?

No. Parks, campsites, resorts, zoos, brands, local authorities, events: any venue or brand that wants a character.

We have no idea for a character. Is that a problem?

Not at all, that is the most common situation. We suggest several directions before any modelling starts.

Is the visual style fixed?

No. Cuddly cartoon, sporty, low poly, realistic: the art direction is chosen to suit your audience and your media.

Let's give your world a face.

First conversation, no obligation.